This is where I share ideas, observations and short pieces from my work.

Some posts are practical.
Some are reflective.
Most sit somewhere in between.

They cover business, creativity, reputation and how people make decisions - often shaped by client work, conversations and things I’m noticing day to day.

This is the public side of the thinking.
If you want to stay closer to how ideas develop, that happens by email.

New posts appear here as and when I write them.