This is where I share ideas, observations and unfinished thoughts about creativity, business, services and decision-making.

Some posts are practical.
Some are reflective.
Most start with something I’ve noticed and follow it to where it leads.

It’s not a content machine.
It’s a place to think in public.

If you’re interested in building work that lasts, designing better services, or simply seeing familiar problems from a different angle, you’ll feel at home here.